Doubled Revenue Online Women Nail Polish Store

20613$ Spend Amount

109449$ Return on Ad Spend

5.31x ROAS Return on Ad Spend

20613$ Spend Amount

109449$ Return on Ad Spend

5.31x ROAS Return on Ad Spend

BUSINESS OVERVIEW

Brand Introduction

Premier Nail Supply is a fast-growing online store offering professional nail supplies, tools, and beauty products. The brand focuses on serving nail technicians and beauty enthusiasts across the US.

Their core goal:
Scale revenue while maintaining strong ROAS and lowering acquisition costs.

MAJOR BUSINESS CHALLENGES

Issues Identified by Our Team at Project Inception

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1. High Competition in the beauty industry
The nail and beauty niche is saturated with aggressive advertisers competing on price and visibility
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2. Maintaining Profitability While Scaling
Increasing ad spend without hurting ROAS was a key challenge.
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3. Inefficient Budget Allocation
Initial campaigns lacked proper segmentation, leading to wasted spend.
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4. Low Impression Share
Search impression share remained around 20%, limiting growth potential.
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5. Conversion Efficiency Fluctuation
Performance varied month to month, requiring tighter control over campaigns.
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ACTIONS TAKEN BY OUR TEAM

Strategies & implementations by team boost star experts

ACTION 1

Restructured campaigns based on product categories and intent-driven keywords to improve targeting accuracy.

Facing the same issues?

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ACTION 2

Implemented conversion-focused bidding strategies to maximize ROAS instead of just traffic.

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ACTION 3

Optimized keyword targeting and reduced wasted spend from low-performing queries.

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ACTION 4

Scaled high-performing campaigns while maintaining strict cost control.

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ACTION 5

Continuously monitored performance metrics and adjusted campaigns to improve conversion rates and lower CPA.

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RESULTS

Highlighting the Significant Impact on Online Business with BOOST STAR Experts Help Within 6 Months

20613$

Spend Amount

109449$

Generated Revenue

5.31x ROAS

Return on Ad Spend

BEFORE AFTER

CHECK OUT OUR BEFORE / AFTER SUCCESS

See how we doubled revenue for a women’s nail polish store with proven eCommerce growth strategies. Real results + insights to scale your online sales!

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CLIENT REVIEW

FEEDBACK BY Jessica Nuygen | Founder AT Premier Nail Supply

Jessica Nuygen | Founder at Premier Nail Supply

⭐⭐⭐⭐⭐

Strong performance and consistent results. Campaigns delivered solid returns with controlled costs and improved efficiency over time.

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RESULTS IN DETAIL

The solution was implemented & helped to grow the store to achieve the following results within 6 months:

Revenue Growth:
Generated over $109K revenue with controlled ad spend.
Strong ROAS:
Achieved 5.31x return on ad spend, ensuring profitability.
Improved Conversion Volume:
Generated 2,532+ conversions, showing strong demand capture.
Efficient Cost Management:
Maintained an average CPC of $0.52, keeping traffic cost-effective.